Privacy Policy

1. How we process your personal data

At Pagne, we respect your privacy and take the protection of your personal data seriously. We are committed to handling your information responsibly and transparently.

This Privacy Policy explains how Pagne (referred to as “Pagne”, “we”, “us” or “our”) collects, uses, stores and protects your personal data, as well as the rights you have under applicable data protection legislation, including the General Data Protection Regulation (GDPR).

2. Who is responsible for your data?

Pagne is the data controller responsible for processing your personal data in connection with our business activities.

If you have any questions about how we handle your personal data, you can contact us at:

Pagne 
CVR: 42790699
Address: Kenny Drews Vej 13, 2450 Copenhagen, Denmark
Email: info@maisonpagne.com
Website: maisonpagne.com

3. What information do we collect and why?

We collect and process personal data in different situations, depending on how you interact with Pagne.

Visitors to our website

When you visit our website or interact with us through online platforms such as Instagram, Facebook or other social media channels, we may collect information such as your IP address, device type, browser and how you use our website.

This may include the pages you visit, products you view, searches you make and how you interact with our content. This information may be collected through cookies and similar technologies.

We use this information to improve our website, understand how visitors interact with Pagne and make our content and services more relevant.

Our legal basis for this processing is either our legitimate interest in operating and improving our website (GDPR Article 6(1)(f)) or your consent, where required.

Customers of Pagne

When you purchase products from Pagne, we collect information such as your name, email address, billing and delivery address, purchase history and payment-related information.

We use this information to:

• Process and deliver your orders.

• Handle payments, invoices and customer service.

• Manage returns, complaints and other customer requests.

• Improve our products and customer experience.

• Meet our legal and accounting obligations.

Our legal basis is primarily the performance of our contract with you (GDPR Article 6(1)(b)), as well as our legal obligations and legitimate business interests where applicable.

We retain customer information for as long as necessary to fulfil these purposes and comply with applicable legal requirements.

Newsletter and marketing

If you subscribe to our newsletter or agree to receive marketing communications, we may collect your name, email address and preferences.

We use this information to share news, product updates, launches, events and other relevant information about Pagne.

We may also analyse how you interact with our communications, such as whether you open emails or click on links. This helps us understand what our audience is interested in and improve our communication.

We only send electronic marketing communications where we have obtained your consent, when required by law. You can unsubscribe at any time using the link included in our emails.

Our legal basis is your consent (GDPR Article 6(1)(a)) and, where applicable, our legitimate interests (GDPR Article 6(1)(f)).

Competitions and events

If you participate in a competition, event or other activity organised by Pagne, we may collect information such as your name, email address and any information you choose to provide.

We use this information to manage participation, communicate with participants and select and contact winners where relevant.

Our legal basis is your consent or, where applicable, the performance of an agreement relating to the activity.

Business partners and suppliers

If you represent one of our suppliers, distributors, partners or other business contacts, we may process your name, company details, professional email address, phone number, job title and other relevant business information.

We use this information to manage our business relationships, communicate with partners and suppliers, and fulfil contractual obligations.

Our legal basis is the performance of a contract or our legitimate interest in managing our business relationships (GDPR Article 6(1)(b) and (f)).

4. Who do we share your personal data with?

We may share your personal data with trusted third parties when necessary to operate our business and provide our services.

These may include:

• E-commerce and website platform providers.

• Payment service providers.

• Delivery and logistics companies.

• Marketing and newsletter platforms.

• Website analytics providers.

• Digital advertising platforms.

• Customer service and CRM providers.

We only share the information necessary for these providers to perform their services.

Where third parties process personal data on our behalf, they act as data processors and are required to handle your information in accordance with our instructions and applicable data protection legislation.

We may also disclose personal data to public authorities where required by law.

5. Transfers of personal data outside the EU/EEA

Some of our service providers may process personal data outside the European Union or European Economic Area (EU/EEA).

Where personal data is transferred to countries without an adequate level of data protection recognised by the European Commission, we ensure that appropriate safeguards are in place.

These may include the European Commission's Standard Contractual Clauses (SCCs), together with any additional measures required to protect your personal data.

You can contact us if you would like more information about international data transfers.

6. How long do we keep your data?

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.

When your personal data is no longer needed, it will be securely deleted or anonymised.

We also take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure.

7. Your rights

Under GDPR, you have several rights regarding the personal data we hold about you.

These include:

• Right of access: You can request information about the personal data we process about you.

• Right to rectification: You can ask us to correct inaccurate or incomplete information.

• Right to erasure: In certain circumstances, you can request that we delete your personal data.

• Right to restriction: You can ask us to restrict how we process your personal data in certain situations.

• Right to object: You can object to certain types of processing, including processing based on our legitimate interests and direct marketing.

• Right to data portability: In certain circumstances, you can request to receive your personal data in a structured, commonly used format.

• Right to withdraw consent: Where we rely on your consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before the withdrawal.

If you wish to exercise any of these rights, please contact us at info@maisonpagne.com.

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we are not handling your personal data correctly.

Website: www.datatilsynet.dk

8. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, the way we process personal data or applicable legislation.

The latest version will always be available on our website.

Last updated: 10th November 2026